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CIMA Exam CIMAPRA19-E01-1 Topic 3 Question 111 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam
Question #: 111
Topic #: 3
[All CIMAPRA19-E01-1 Questions]

A company sells double glazed windows. It hastraditionally adopted a sales orientation and used aggressive direct selling techniques. As part of a new initiative, it isexploringitsoptions to updateitsbusiness philosophy.

Which of the following would be the most effective orientation for this business?

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Suggested Answer: C

by Kristal at May 05, 2025, 03:23 PM

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Chanel
7 days ago
That's a good point, Boris. It's important to balance product quality with customer needs.
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Boris
11 days ago
But wouldn't a product orientation be better to showcase the quality of the double glazed windows?
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Lorrie
25 days ago
I'd say the marketing orientation is the way to go. After all, who doesn't love a good window these days? They just need to make sure they're selling the right ones to the right people.
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Ling
15 days ago
A: I agree, marketing orientation would definitely help them target the right customers.
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Trina
1 months ago
D) Selling orientation? Really? That's so old-school. They might as well try to sell ice to eskimos. C) Marketing orientation is the only way they'll survive in this cutthroat window-selling business.
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Alexis
1 months ago
I'll have to go with option C) Marketing orientation. Aggressive selling might work in the short term, but it's not a sustainable strategy in the long run. They need to adapt to the changing needs of their customers.
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Glen
15 days ago
Aggressive selling can turn customers away in the long run.
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Gail
18 days ago
Option C) Marketing orientation focuses on understanding and meeting customer needs.
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Justa
1 months ago
I agree with Chanel. Marketing orientation focuses on customer needs.
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Chanel
1 months ago
I think a marketing orientation would be the most effective.
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Iluminada
1 months ago
C) Marketing orientation is the way to go. They need to stop being so product-centric and start putting the customer first. That's the only way they'll stay competitive in today's market.
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Talia
13 days ago
C) Marketing orientation
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Valentin
14 days ago
B) Product orientation
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Janessa
19 days ago
A) Production orientation
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Raul
2 months ago
I think the most effective orientation for this business would be the marketing orientation. They need to focus on understanding and meeting the needs of their customers, not just pushing their products through aggressive selling tactics.
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Emmanuel
26 days ago
A: Exactly, it's all about building relationships and providing value to the customers.
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Filiberto
1 months ago
B: Yeah, they need to shift their focus from just selling to actually understanding what the customers want.
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Chantay
1 months ago
A: I agree, a marketing orientation would help them focus on the customers' needs.
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