CIMA Exam CIMAPRA19-E01-1 Topic 5 Question 108 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 108
Topic #: 5

CompanyXYZhas just launched an innovative technology device, designed to appeal to those consumers who want to be seen with the latest products. Which of the following pricing strategies would bemostsuitable at the time of the product's launch?

APenetration pricing

BCost-plus pricing

CCaptive pricing

DSkim pricing

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Suggested Answer: A

by Isaac at Mar 04, 2025, 12:20 PM

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Robt

1 months ago

Oooh, 'captive pricing'? Sounds like the perfect strategy for those of us who are tech-addicted and easily duped.

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Elenor

1 months ago

Penetration pricing? Sounds a bit...intimate. But hey, if it means I can snag this tech toy at a discount, I'm all for it.

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Thea

7 days ago

C) Captive pricing

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Merlyn

10 days ago

B) Cost-plus pricing

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Jeannetta

19 days ago

A) Penetration pricing

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Cathern

2 months ago

Cost-plus pricing? Boring! Where's the excitement in that? I want a pricing strategy that screams 'look at me and my shiny new gadget!'

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Wai

14 days ago

A) Penetration pricing

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Millie

24 days ago

D) Skim pricing

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Dudley

25 days ago

A) Penetration pricing

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Alyce

2 months ago

Captive pricing? What is this, a hostage situation? I'm looking for a deal, not to be held ransom by the latest tech fad.

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Danica

16 days ago

I agree, captive pricing sounds like they're trying to trap us into paying more.

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Paulene

26 days ago

D) Skim pricing

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Lore

1 months ago

B) Cost-plus pricing

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Lonny

1 months ago

A) Penetration pricing

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Bernardo

2 months ago

I see both points, but I think Captive pricing could also work well to lock in customers for the long term.

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Lauran

2 months ago

I disagree, I believe Skim pricing would be more suitable to maximize profits from early adopters.

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Aimee

2 months ago

Skim pricing all the way! I want to feel like I'm getting the latest and greatest, even if it costs me an arm and a leg.

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Ria

20 days ago

Exactly, I'd be willing to pay more to have the latest technology.

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Vallie

21 days ago

I agree, it creates a sense of exclusivity and premium value.

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Paulina

22 days ago

Skim pricing is definitely the way to go for a product like this.

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Santos

24 days ago

D) Skim pricing

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Ariel

2 months ago

C) Captive pricing

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Mindy

2 months ago

B) Cost-plus pricing

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Alfred

2 months ago

A) Penetration pricing

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Carmelina

2 months ago

I think Penetration pricing would be the best option to attract customers quickly.

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