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CIMA Exam CIMAPRA17-BA1-1 Topic 3 Question 110 Discussion

Actual exam question for CIMA's CIMAPRA17-BA1-1 exam
Question #: 110
Topic #: 3
[All CIMAPRA17-BA1-1 Questions]

The component bar chart displaying sales revenues for different types of product sold by Pills Pharmaceuticals shows that the poorest performing products are its medical devices.

Which of the following may be reasons for this?

Select ALL that apply.

Show Suggested Answer Hide Answer
Suggested Answer: A, B

Contribute your Thoughts:

Kizzy
4 days ago
The company's probably just trying to wind down their medical device business to focus on their core products. That's a smart move if the market's not responding well.
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Theodora
6 days ago
I'd say it's a combination of factors - they're new to the market, and possibly facing PR issues too. Gotta keep an eye on those pricing standards, though!
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Jaclyn
13 days ago
I believe the company has only recently started to develop and sell medical devices and equipment.
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Latosha
17 days ago
Hmm, the poor performance of medical devices could be due to the company's lack of specialization in that area. Or maybe they're just not keeping up with the competition.
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Louis
22 days ago
I think the company does not specialise in selling medical devices to hospitals.
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