CIMA Exam CIMAPRA17-BA1-1 Topic 3 Question 110 Discussion

Actual exam question for CIMA's CIMAPRA17-BA1-1 exam

Question #: 110
Topic #: 3

The component bar chart displaying sales revenues for different types of product sold by Pills Pharmaceuticals shows that the poorest performing products are its medical devices.

Which of the following may be reasons for this?

Select ALL that apply.

AThe company does not specialise in selling medical devices to hospitals

BThe company has only recently started to develop and sell medical devices and equipment

CThe company may be winding up its development and distribution of medical devices and equipment

DThe company may be facing a public relations crisis which is turning away members of the public who would

Eotherwise be interested in buying these products

FThe company may be involved in a standards dispute in terms of over-inflated prices for its medical devices

Show Suggested Answer

Suggested Answer: A, B

by Lili at Apr 09, 2025, 05:57 AM

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Leanna

2 months ago

Oh, the medical device business is a real minefield, isn't it? Maybe they should try selling some miracle pills instead - those always seem to sell like hotcakes!

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Jarvis

11 days ago

E) The company may be facing a public relations crisis which is turning away members of the public who would otherwise be interested in buying these products

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Lenita

15 days ago

B) The company has only recently started to develop and sell medical devices and equipment

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Phuong

1 months ago

A) The company does not specialise in selling medical devices to hospitals

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Tuyet

2 months ago

Maybe the company is facing a public relations crisis which is turning away potential buyers.

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Kizzy

2 months ago

The company's probably just trying to wind down their medical device business to focus on their core products. That's a smart move if the market's not responding well.

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Vi

29 days ago

C) The company may be winding up its development and distribution of medical devices and equipment

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Moira

1 months ago

B) The company has only recently started to develop and sell medical devices and equipment

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Oliva

2 months ago

A) The company does not specialise in selling medical devices to hospitals

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Theodora

2 months ago

I'd say it's a combination of factors - they're new to the market, and possibly facing PR issues too. Gotta keep an eye on those pricing standards, though!

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Jaclyn

2 months ago

I believe the company has only recently started to develop and sell medical devices and equipment.

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Latosha

2 months ago

Hmm, the poor performance of medical devices could be due to the company's lack of specialization in that area. Or maybe they're just not keeping up with the competition.

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Sharen

13 days ago

E) The company may be facing a public relations crisis which is turning away members of the public who would otherwise be interested in buying these products

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