BCS Exam PC-BA-FBA-20 Topic 7 Question 7 Discussion

To determine the best source of information for Natasha to understand how Halliday Holdings' brand is perceived, we need to evaluate the options based on their relevance and objectivity.

Evaluation of Each Option:

A . Independent industry websites: Independent industry websites often provide unbiased insights into how a company's brand is perceived by customers, competitors, and the market. These sources aggregate reviews, ratings, and expert opinions, making them a valuable resource for understanding external perceptions. Conclusion: This is the best source .

B . The company website: The company website reflects the organization's internal perspective and branding efforts. While useful for understanding how the company presents itself, it does not provide an external view of brand perception. Conclusion: This is not the best source .

C . The company's organizational structure: The organizational structure provides insights into the company's internal hierarchy and operations but does not relate to external brand perception. Conclusion: This is not relevant .

D . The company's complaints procedures: Complaints procedures reflect internal processes for handling customer issues but do not provide a comprehensive view of overall brand perception. Conclusion: This is not the best source .