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APMG-International Exam Change-Management-Foundation Topic 8 Question 27 Discussion

Actual exam question for APMG-International's Change-Management-Foundation exam
Question #: 27
Topic #: 8
[All Change-Management-Foundation Questions]

Which of the following statements about selecting the appropriate communication channels for a change initiative are true?

1. If the aim is to achieve active engagement then rich communication is essential

2. Leaner channels are suitable where there is little chance of misinterpretation

Show Suggested Answer Hide Answer
Suggested Answer: B

The Beckhard and Harris change formula is a tool to assess the readiness and motivation for change in an organization. The formula states that change will happen when D x V x F > R, where D is dissatisfaction with the status quo, V is vision of the desired future state, F is first steps or action plan for the change, and R is resistance to change. To increase an individual's dissatisfaction with the status quo, one possible action is to communicate the danger of inaction, such as the risks, threats, or losses that may occur if no change is made. This can create a sense of urgency and need for change among the individual. The other options are not actions that will increase dissatisfaction with the status quo, but rather actions that will address other factors in the formula.


Contribute your Thoughts:

Yuki
8 days ago
Hold on, is this a trick question? I mean, can't we just use carrier pigeons for all change initiatives? That would be the leanest channel ever!
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Elvera
10 days ago
I'd go with option A. If the goal is active engagement, then rich communication is a must. The other statement seems a bit too simplistic to me.
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Santos
10 days ago
Haha, this question is a piece of cake! Of course, it's C. Change initiatives need robust communication, not some minimalist approach. Who wants a boring change, right?
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Tess
15 days ago
I'm not sure about that. Option B seems more reasonable to me. Leaner channels are better when there's low risk of misinterpretation, isn't it?
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Lina
17 days ago
Well, I think option C is the correct answer. Rich communication is essential for active engagement, and leaner channels can be suitable when there's little chance of misinterpretation.
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Ivan
2 months ago
I agree with Nell, using rich communication for active engagement makes sense.
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Cristal
2 months ago
I disagree, I believe only 1 is true.
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Nell
2 months ago
I think both 1 and 2 are true.
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