Both numerical and subjective methods can build a picture of how effective your change interventions are. Which type of measure can help us to understand why, how, or what happened behind certain behaviors?
I dunno, man. Qualitative or Quantitative? Why not both? That's like having your cake and eating it too - just don't forget the data analytics on the side!
Qualitative measures can really give us insights into the reasons behind certain behaviors. This is the kind of information that numbers alone just can't capture.
Hollis
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