AMA Exam PCM Topic 5 Question 85 Discussion

Actual exam question for AMA's Professional Certified Marketer exam

Question #: 85
Topic #: 5

[All Professional Certified Marketer Questions]

Hugo, impressed by a popular NFL star's frohawk hairstyle, visits Angelo's Hair Salon to get the same hairstyle. The stylist at Angelo's is very good and gives Hugo the exact style that he wants. Having received good service, Hugo visits Angelo's three months later to get a mohawk hairstyle. This time, Hugo is not satisfied with the end result and decides not to come back to Angelo's again. Which of following aspects of a service is illustrated in this scenario?

AIntangibility

BHeterogeneity

CPerishability

DInseparability

ENonstorability

Show Suggested Answer

Suggested Answer: B

by Verona at Apr 21, 2024, 06:06 PM

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17 days ago

I want the same hairstyle as the NFL star.

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