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AMA Exam PCM Topic 4 Question 81 Discussion

Actual exam question for AMA's Professional Certified Marketer exam
Question #: 81
Topic #: 4
[All Professional Certified Marketer Questions]

Hugo, impressed by a popular NFL star's frohawk hairstyle, visits Angelo's Hair Salon to get the same hairstyle. The stylist at Angelo's is very good and gives Hugo the exact style that he wants. Having received good service, Hugo visits Angelo's three months later to get a mohawk hairstyle. This time, Hugo is not satisfied with the end result and decides not to come back to Angelo's again. Which of following aspects of a service is illustrated in this scenario?

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Suggested Answer: B

Contribute your Thoughts:

Leota
1 days ago
I agree with Josephine. The quality of service can vary from one visit to another, just like Hugo's experience.
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Josephine
2 days ago
I think the aspect of service illustrated in this scenario is heterogeneity.
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