AMA Exam PCM Topic 9 Question 66 Discussion

Actual exam question for AMA's PCM exam

Question #: 66
Topic #: 9

[All PCM Questions]

Which of the following is likely to lead to less conflict in a vertical marketing system?

AIncreasing the number of channel members

BIncreasing flexibility and informality within the system

CRequiring each member to act in its own interest

DIncreasing the degree of formalization

EImplementing an independent marketing channel

Show Suggested Answer

Suggested Answer: C

by Xuan at Feb 26, 2023, 02:44 PM

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Annett

2 days ago

Formalization? No way, that's just going to make everything more rigid and bureaucratic. Flexibility is key in a vertical marketing system, in my opinion.

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Lyndia

5 days ago

Ooh, an independent marketing channel could be interesting! Shake things up a bit, you know? Although I guess that could lead to its own conflicts...

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Elvis

6 days ago

Ugh, 'act in its own interest'? That's a surefire way to create a turf war. We need to align those interests, not encourage everyone to look out for number one.

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Anika

14 days ago

Hmm, I think increasing flexibility and informality within the system would be the best way to reduce conflict. Less red tape, more open communication, right?

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