AMA Exam PCM Topic 9 Question 66 Discussion

Actual exam question for AMA's PCM exam

Question #: 66
Topic #: 9

[All PCM Questions]

Which of the following is likely to lead to less conflict in a vertical marketing system?

AIncreasing the number of channel members

BIncreasing flexibility and informality within the system

CRequiring each member to act in its own interest

DIncreasing the degree of formalization

EImplementing an independent marketing channel

Show Suggested Answer

Suggested Answer: C

by Xuan at Feb 26, 2023, 02:44 PM

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Lai

2 months ago

You know, if we're talking about 'less conflict,' maybe we should just get rid of the whole system and live in the woods. No marketing channels, no problems!

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Marylyn

6 days ago

D) Increasing the degree of formalization

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Reita

8 days ago

B) Increasing flexibility and informality within the system

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Jennifer

14 days ago

A) Increasing the number of channel members

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Annett

2 months ago

Formalization? No way, that's just going to make everything more rigid and bureaucratic. Flexibility is key in a vertical marketing system, in my opinion.

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Pearly

An independent marketing channel could also help reduce conflict by giving each member more autonomy.

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Raul

2 days ago

Increasing the number of channel members might actually create more opportunities for conflict.

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Alishia

8 days ago

Flexibility and informality can help prevent conflicts from arising.

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Isaac

10 days ago

I agree, formalization can definitely lead to more conflict.

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Lyndia

2 months ago

Ooh, an independent marketing channel could be interesting! Shake things up a bit, you know? Although I guess that could lead to its own conflicts...

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Elvis

2 months ago

Ugh, 'act in its own interest'? That's a surefire way to create a turf war. We need to align those interests, not encourage everyone to look out for number one.

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Anika

2 months ago

Hmm, I think increasing flexibility and informality within the system would be the best way to reduce conflict. Less red tape, more open communication, right?

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