AMA Exam PCM Topic 7 Question 65 Discussion

Actual exam question for AMA's PCM exam

Question #: 65
Topic #: 7

[All PCM Questions]

Individuals can choose to purchase Microsoft stand-alone software packages such as the Home and Student versions of Word, Excel, and PowerPoint for $119.99 each. However, they may choose to purchase the Office Home and Student 2010 suite, which has all of these applications in the same package for a price of $149.99. Microsoft is using a __________ pricing strategy.

Apenetration

Bprestige

Cbundle

Dodd-even

Estandard mark-up

Show Suggested Answer

Suggested Answer: E

by Margart at Feb 03, 2023, 08:00 AM

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Stephaine

6 days ago

I agree with Lilli. The bundle pricing strategy makes it more appealing for consumers to purchase the entire Office suite rather than the individual software packages.

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Bette

13 days ago

I'm not sure, but I think it could also be A) penetration because they are trying to attract more customers by offering a lower price for the package.

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Lilli

14 days ago

The correct answer is C) bundle pricing strategy. Microsoft is offering a package deal for the Office suite, which is more cost-effective than buying the individual applications.

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Ollie

16 days ago

I agree with Jacinta, Microsoft is using a bundle pricing strategy to offer all the applications in one package.

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Jacinta

20 days ago

I think the answer is C) bundle.

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