AMA Exam PCM Topic 7 Question 103 Discussion

Actual exam question for AMA's PCM exam

Question #: 103
Topic #: 7

[All PCM Questions]

Which of the following pricing strategies is oriented toward customers?

AA strategy that prices products above that of competitors' offerings

BA strategy that is primarily aimed at adding value to a company's products or services

CA strategy that emulates competitors' pricing strategies

DA strategy that delivers quality products at lower prices and helps capture market share

EA strategy that focuses on producing a specific return on investment

Show Suggested Answer

Suggested Answer: A

by Micah at Nov 18, 2024, 02:37 AM

Limited Time Offer

25%

Off

Get Premium PCM Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Rupert

1 months ago

E? Return on investment? Sounds like a strategy that's more focused on the company than the customer. Not my pick.

upvoted 0 times

...

Gary

1 months ago

D for sure. Who doesn't love quality products at lower prices? That's the dream, isn't it?

upvoted 0 times

Eun

4 days ago

Quality products at lower prices are always a win-win situation.

upvoted 0 times

...

Vincent

19 days ago

I agree, D is definitely the way to go. Who doesn't love a good deal?

upvoted 0 times

...

Mollie

1 months ago

Haha, I'm not a fan of the 'above competitors' strategy. That sounds like a great way to price yourself out of the market!

upvoted 0 times

Claribel

3 days ago

User 3: Definitely, that strategy can help us capture more market share.

upvoted 0 times

...

Rolf

1 months ago

User 2: Rolf is right, we should focus on delivering quality products at lower prices.

upvoted 0 times

...

Yuki

1 months ago

User 1: I agree, pricing above competitors doesn't seem like a good idea.

upvoted 0 times

...

Jenelle

2 months ago

I'm torn between B and D. Providing value and offering quality at lower prices both seem to be customer-focused strategies.

upvoted 0 times

Catarina

13 days ago

B is also a good option. Adding value to products can make them more attractive to customers.

upvoted 0 times

...

Tiara

14 days ago

I agree, D is customer-oriented. It helps capture market share by providing value to customers.

upvoted 0 times

...

Patrick

16 days ago

I think D is the right choice. Offering quality products at lower prices can definitely attract customers.

upvoted 0 times

...

Sheridan

2 months ago

I think the correct answer is D. A strategy that delivers quality products at lower prices and helps capture market share. This seems to be the most customer-oriented approach.

upvoted 0 times

...

Eileen

2 months ago

But what about option B? Adding value to products can also attract customers, right?

upvoted 0 times

...

Marion

3 months ago

I agree with Jacquline. Customers are always looking for good value for their money.

upvoted 0 times

...

Jacquline

3 months ago

I think option D is customer-oriented because it offers quality products at lower prices.

upvoted 0 times

...