AMA Exam PCM Topic 7 Question 103 Discussion

Actual exam question for AMA's PCM exam

Question #: 103
Topic #: 7

[All PCM Questions]

Which of the following pricing strategies is oriented toward customers?

AA strategy that prices products above that of competitors' offerings

BA strategy that is primarily aimed at adding value to a company's products or services

CA strategy that emulates competitors' pricing strategies

DA strategy that delivers quality products at lower prices and helps capture market share

EA strategy that focuses on producing a specific return on investment

Show Suggested Answer

Suggested Answer: A

by Micah at Nov 18, 2024, 02:37 AM

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21 days ago

But what about option B? Adding value to products can also attract customers, right?

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24 days ago

I agree with Jacquline. Customers are always looking for good value for their money.

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25 days ago

I think option D is customer-oriented because it offers quality products at lower prices.

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