AMA Exam PCM Topic 6 Question 91 Discussion

Actual exam question for AMA's PCM exam

Question #: 91
Topic #: 6

[All PCM Questions]

How can firm decrease the depth of the product mix?

ABy adding a new product to an existing product line

BBy deleting products to realign resources

CBy eliminating loss-making product lines

DBy introducing an existing product line in a new markets

EBy deleting product lines in one market and moving them to another market

Show Suggested Answer

Suggested Answer: B

by Jamal at Jul 01, 2024, 08:18 PM

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Rosalind

10 months ago

Depth of the product mix, huh? I'd just make everything super deep - that way, no one can tell how shallow the company really is!

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Ashton

10 months ago

C) By eliminating loss-making product lines

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Reynalda

10 months ago

A) By adding a new product to an existing product line

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Novella

10 months ago

Haha, I bet the exam writers are really trying to trick us with these options. Gotta stay on our toes!

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Kimbery

11 months ago

A is an interesting option, but I don't think adding a new product is the right way to decrease depth. That would actually increase it.

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Elden

11 months ago

I'm going with E. Shifting product lines between markets could be an effective way to optimize the depth of the mix.

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Huey

11 months ago

C looks good to me. Eliminating loss-making product lines is a smart way to streamline the portfolio.

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Arlie

10 months ago

Yes, getting rid of products that are not performing well can help improve overall profitability.

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Na

10 months ago

I agree, it's important to focus on profitable products.

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Daren

10 months ago

C looks good to me. Eliminating loss-making product lines is a smart way to streamline the portfolio.

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Reuben

11 months ago

Hmm, I think the correct answer is B. Deleting products to realign resources seems like the most straightforward way to decrease the depth of the product mix.

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Ivette

11 months ago

But what about adding a new product to an existing product line? Wouldn't that also decrease the depth of the product mix?

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Donte

11 months ago

I agree, deleting products to realign resources makes sense.

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Melda

11 months ago

I agree with Leigha, getting rid of loss-making product lines makes the most sense for the firm.

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Leigha

12 months ago

I think eliminating loss-making product lines is the key to decreasing the depth of the product mix.

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Kami

12 months ago

I disagree, I believe deleting products to realign resources is a better option.

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Katie

12 months ago

I think the firm can decrease the depth of the product mix by adding a new product to an existing product line.

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