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AMA Exam PCM Topic 6 Question 83 Discussion

Actual exam question for AMA's PCM exam
Question #: 83
Topic #: 6
[All PCM Questions]

Hanna is buying a wedding dress and chooses one that is beyond her budget. However, she notices that the dress fits her well and comes with a money-back guarantee. Despite the higher cost, she decides to purchase the dress due to the trade-off between cost and perceived value. In this scenario Hanna is exhibiting the _____ rule.

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Suggested Answer: B

by Ammie at Mar 20, 2024, 06:18 AM

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Ashanti
3 days ago
E) weightage? Is that like a new CrossFit move or something? I'd better not try that with a wedding dress on!
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Avery
4 days ago
D) conversion? Really? That's a stretch. This is clearly a consumer decision, not a conversion process.
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Apolonia
5 days ago
I'm going with C) noncompensatory. Hanna is prioritizing the fit and guarantee over the higher cost, which is a noncompensatory decision rule.
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Keshia
18 days ago
B) multi-attribute seems like a reasonable choice too, since Hanna is considering multiple attributes of the dress before making her decision.
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Flo
9 days ago
A) compensatory decision
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Louis
21 days ago
I think the correct answer is A) compensatory decision. Hanna is weighing the higher cost against the good fit and money-back guarantee, which is a classic example of a compensatory decision.
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Phyliss
29 days ago
I think Hanna's decision is more aligned with the multi-attribute rule.
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Isidra
1 months ago
I disagree, I believe she is using the noncompensatory rule.
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Mike
1 months ago
I think Hanna is using the compensatory decision rule.
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