AMA Exam PCM Topic 6 Question 74 Discussion

Actual exam question for AMA's PCM exam

Question #: 74
Topic #: 6

[All PCM Questions]

Which of the following is the first step in planning and executing an advertising campaign?

ACreating advertisement

BConveying the message

CEvaluating and selecting media

DDetermine the budget

EIdentifying the target audience

Show Suggested Answer

Suggested Answer: E

by Nicolette at Aug 29, 2023, 08:01 PM

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Moira

1 months ago

This is a no-brainer - it's 'Identifying the target audience.' You can't sell ice to an Eskimo, am I right?

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Laurene

1 days ago

E) Identifying the target audience

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Josphine

2 days ago

D) Determine the budget

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Corazon

8 days ago

C) Evaluating and selecting media

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Desmond

9 days ago

B) Conveying the message

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Minna

17 days ago

A) Creating advertisement

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Franklyn

1 months ago

I'm going with 'Creating the advertisement.' Isn't that the whole point of an ad campaign? The rest is just supporting cast.

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Jovita

6 days ago

Once you know your audience, then you can create the advertisement that will resonate with them.

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Avery

8 days ago

I agree, knowing who you are targeting helps shape the message and where to place the ad.

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Robt

10 days ago

Creating the advertisement is definitely important, but I think identifying the target audience comes first.

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Edmond

2 months ago

Easy, it's 'Identifying the target audience.' How else are you gonna know who to reach with your killer ad?

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Ellsworth

1 months ago

Then you can convey the message effectively.

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Adelina

1 months ago

Once you know your audience, you can create the advertisement.

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Sheldon

1 months ago

Identifying the target audience is crucial for sure.

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Nobuko

2 months ago

Hmm, I'm torn between 'Determining the budget' and 'Evaluating and selecting media.' Gotta have the funds to make it happen, right?

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Felicia

2 months ago

I'd say the first step is to identify the target audience. That's the foundation of any successful ad campaign!

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Daniel

28 days ago

Conveying the message effectively is important in reaching your target audience.

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Tomas

1 months ago

After creating the ad, you need to determine the budget for the campaign.

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Julieta

2 months ago

Once you know your target audience, you can create the advertisement.

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Billi

2 months ago

Identifying the target audience is crucial for a successful ad campaign.

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Loreta

2 months ago

But don't we need to determine the budget first before anything else?

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Alethea

3 months ago

I agree with Reuben, knowing the target audience is crucial for a successful campaign.

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Reuben

3 months ago

I think the first step is identifying the target audience.

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