AMA Exam PCM Topic 6 Question 74 Discussion

Actual exam question for AMA's PCM exam

Question #: 74
Topic #: 6

[All PCM Questions]

Which of the following is the first step in planning and executing an advertising campaign?

ACreating advertisement

BConveying the message

CEvaluating and selecting media

DDetermine the budget

EIdentifying the target audience

Show Suggested Answer

Suggested Answer: E

by Nicolette at Aug 29, 2023, 08:01 PM

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18 days ago

I'd say the first step is to identify the target audience. That's the foundation of any successful ad campaign!

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20 days ago

But don't we need to determine the budget first before anything else?

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23 days ago

I agree with Reuben, knowing the target audience is crucial for a successful campaign.

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24 days ago

I think the first step is identifying the target audience.

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