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AMA Exam PCM Topic 5 Question 97 Discussion

Actual exam question for AMA's PCM exam
Question #: 97
Topic #: 5
[All PCM Questions]

BlueGreen Tech is conducting market research to discover potential customers who might be interested in its products. The company will also survey its existing customers to identify ways of selling them additional products from its product line. At which stage of the customer relationship management process is BlueGreen?

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Suggested Answer: D

by Lanie at Sep 18, 2024, 08:50 AM

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Elvera
9 days ago
The correct answer is E) Prospecting. BlueGreen is trying to identify potential new customers, which is the prospecting stage of customer relationship management.
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Delmy
12 days ago
I believe it could also be Conversion, as they are trying to convert potential customers into actual customers.
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Erick
14 days ago
I agree with Lura, because they are focusing on selling additional products to existing customers.
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Lura
20 days ago
I think BlueGreen Tech is at the Retention stage.
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