AMA Exam PCM Topic 5 Question 97 Discussion

Actual exam question for AMA's PCM exam

Question #: 97
Topic #: 5

[All PCM Questions]

BlueGreen Tech is conducting market research to discover potential customers who might be interested in its products. The company will also survey its existing customers to identify ways of selling them additional products from its product line. At which stage of the customer relationship management process is BlueGreen?

AXXX FILL ME IN XXX

BReacquisition

CRetention

DConversion

EProspecting

Show Suggested Answer

Suggested Answer: D

by Lanie at Sep 18, 2024, 08:50 AM

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Dick

2 months ago

I bet the folks at BlueGreen are real 'green' when it comes to customer relationships. E) Prospecting is the right answer, no doubt about it.

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Marla

16 days ago

It's all about finding those leads and turning them into loyal customers.

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Paul

1 months ago

They must be looking for new potential customers to expand their market.

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Evangelina

1 months ago

I agree, E) Prospecting is definitely the right stage for BlueGreen Tech.

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Kerry

2 months ago

If I had a nickel for every time a company tried to sell me more stuff, I'd be a rich person. Anyway, E) Prospecting is the way to go on this one.

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Yuette

19 days ago

It's all about finding new leads to grow their customer base.

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Chantay

1 months ago

I agree, they need to identify potential customers who might be interested in their products.

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Lavera

1 months ago

Prospecting is definitely the way to go for BlueGreen Tech.

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Jeanice

2 months ago

I guess B) Reacquisition could work too, since they're trying to sell more to their existing customers. But E) Prospecting makes the most sense here.

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Elvera

2 months ago

The correct answer is E) Prospecting. BlueGreen is trying to identify potential new customers, which is the prospecting stage of customer relationship management.

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