AMA Exam PCM Topic 5 Question 72 Discussion

Actual exam question for AMA's PCM exam

Question #: 72
Topic #: 5

[All PCM Questions]

Firms are most likely to use reminder advertising during the _____stage of the product lifecycle.

Aintroduction

Bgrowth

Cmaturity

Dextinction

Ere-introduction

Show Suggested Answer

Suggested Answer: B

by Earleen at Jul 26, 2023, 06:03 AM

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Han

4 days ago

A) introduction? Nah, that's when you need to create awareness, not just remind people. I'm going with C) maturity.

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Carissa

10 days ago

I'm not sure, but I think it could also be during the growth stage to maintain momentum.

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Emogene

14 days ago

B) growth seems like the most logical answer. Reminder ads are often used to keep the product top-of-mind as it gains popularity.

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Tula

15 days ago

D) extinction? Really? Who would use reminder ads for a product that's about to become extinct? This question is a bit too easy, don't you think?

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Jeannine

16 days ago

I agree with Yolande, it makes sense to remind customers about the product during that stage.

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Yolande

17 days ago

I think firms use reminder advertising during the maturity stage.

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Sabra

18 days ago

I think the answer is C) maturity. Reminder advertising is used to maintain brand awareness during the mature stage of the product lifecycle.

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