AMA Exam PCM Topic 4 Question 94 Discussion

Actual exam question for AMA's PCM exam

Question #: 94
Topic #: 4

[All PCM Questions]

The person who first suggests buying the particular product or service is known as the _____.

Ainfluencer

Bseller

Cinitiator

Dgatekeeper

Edecider

Show Suggested Answer

Suggested Answer: C

by Zona at Aug 08, 2024, 01:16 PM

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Aleshia

2 months ago

Easy peasy, it's C) initiator. The person who 'initiates' the purchase is the one we're looking for. Unless they're a vampire, in which case they might be the 'initiator' of a different kind of transaction.

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Avery

7 days ago

Actually, it's the initiator who first suggests buying the product or service.

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Krystina

8 days ago

I think it's the influencer, they have a big impact on the decision-making.

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An

13 days ago

Yes, you're right! The initiator is the one who starts the buying process.

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Ariel

2 months ago

Definitely C) initiator. The person who brings up the idea of buying the product is the one who gets the process started, even if they aren't the final decision-maker.

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Alease

1 months ago

So, we all agree it's the initiator then?

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Marshall

1 months ago

The influencer might have an impact, but the initiator is the one who starts it all.

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Sharika

1 months ago

Yeah, the initiator gets the ball rolling for sure.

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Kirk

2 months ago

I think it's C) initiator too. They kickstart the whole buying process.

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Hana

2 months ago

Hmm, I was torn between A) influencer and C) initiator. I guess the initiator is the one who gets the ball rolling, while the influencer sways the decision.

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