AMA Exam PCM Topic 4 Question 81 Discussion

Actual exam question for AMA's PCM exam

Question #: 81
Topic #: 4

[All PCM Questions]

Calculate the Category Development Index of a particular product that sells 5% of its product in a particular market that contains 1% of the country's population.

A500

B400

C300

D200

E100

Show Suggested Answer

Suggested Answer: B

by Lisha at Feb 10, 2024, 07:24 PM

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Veda

3 days ago

I'm going to have to go with D) 200 on this one. Wait, no, that's not right. It's gotta be A) 500. Or is it? *scratches head* Ah, forget it, I'll just guess and hope for the best.

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Laurel

5 days ago

This question is a piece of cake! The answer is clearly C) 300. Why? Because 5% is five times bigger than 1%, so the index must be 5/1 = 500. Duh!

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Man

6 days ago

Hmm, let me think about this... If the product's market share is 5% and the market's population share is 1%, then the index should be 5/1 = 500. So I'll go with A) 500.

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Dion

10 days ago

A) 500 seems like the correct answer to me. It makes sense that the index would be the ratio of the product's market share to the market's population share.

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I'm pretty sure the answer is C) 300. The product's market share is 5% of the total market, and the market itself contains 1% of the country's population. So the Category Development Index should be 5/1 = 500.

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Margurite

16 days ago

I think the answer is C) 300 because the Category Development Index is calculated by dividing the percentage of sales in a market by the percentage of population in that market, then multiplying by 100. So in this case, it would be (5/1) * 100 = 500.

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Ressie

21 days ago

I disagree, I believe the answer is B) 400.

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Jose

24 days ago

I think the answer is A) 500.

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AMA Exam PCM Topic 4 Question 81 Discussion

Contribute your Thoughts:

Veda

Laurel

Man

Dion

Jesse

Margurite

Ressie

Jose