AMA Exam PCM Topic 4 Question 68 Discussion

Actual exam question for AMA's PCM exam

Question #: 68
Topic #: 4

[All PCM Questions]

Resolve surveys 20,000 households that own a TV. The results of this survey indicate that an advertisement for a retail store was watched 360,000 times during a period of three days. The same advertisement was watched at least once by 30,000 people. What is the average frequency of the advertisement?

A30,000

B360,000

C12

D10,000

E1.5

Show Suggested Answer

Suggested Answer: C

by Blair at Apr 03, 2023, 08:14 PM

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Brunilda

1 months ago

This question is a real head-scratcher, but I think I've got it figured out. The answer is C) 12, because 12 is the average frequency of the ad, and that's the only option that makes sense. Unless, of course, the question is just a trick to see if we can resist the temptation to choose the largest number, which would be B) 360,000. But I'm sticking with C) 12, because I'm not falling for any of those reverse psychology mind games!

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Phil

13 days ago

I think you're right, C) 12 does make sense as the average frequency of the ad.

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Howard

1 months ago

E) 1.5 is the way to go. If 30,000 people watched the ad and there were a total of 360,000 views, then the average frequency must be 360,000 / 30,000 = 1.5 views per person.

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Josephine

14 days ago

Definitely E) 1.5, the math checks out.

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Helga

25 days ago

Yeah, that makes sense. It's the average views per person.

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Jerry

1 months ago

I think the answer is E) 1.5

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Xuan

2 months ago

I'm going with B) 360,000. The question clearly states that the ad was watched 360,000 times, so that has to be the average frequency.

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Corazon

7 days ago

I agree with B) 360,000. It seems like the most logical choice based on the data provided.

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Elina

13 days ago

I'm going with A) 30,000. The average frequency is calculated by dividing the total number of views by the number of people who watched it at least once.

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Henriette

24 days ago

I think the answer is B) 360,000 as well. It makes sense based on the information given.

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Tran

2 months ago

D) 10,000 seems like the correct answer to me. The survey covered 20,000 households, so the average frequency would be 360,000 / 20,000 = 10,000 views.

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Raylene

8 hours ago

D) 10,000

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Paola

4 days ago

A) 30,000

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Timothy

5 days ago

Exactly, so the correct answer is D) 10,000.

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Beata

6 days ago

So, 360,000 views divided by 20,000 households gives us 10,000 views per household on average.

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Nelida

16 days ago

Yes, that makes sense. The average frequency is calculated by dividing total views by the number of households surveyed.

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Marti

29 days ago

I think the answer is D) 10,000.

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Rosann

2 months ago

I'm not sure, but I think the average frequency is calculated by dividing total views by total viewers, so it should be C) 12.

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Stevie

2 months ago

I agree with Isaiah, because the advertisement was watched 360,000 times by 30,000 people.

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Graham

2 months ago

I think the answer is C) 12. If 30,000 people watched the ad at least once, and the total number of views was 360,000, then the average frequency of the ad must be 12 views per person.

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