AMA Exam PCM Topic 4 Question 105 Discussion

Actual exam question for AMA's PCM exam

Question #: 105
Topic #: 4

[All PCM Questions]

The planning phase of the marketing plan involves

Adefining the mission and vision for the business.

Bevaluating different opportunities by engaging in segmentation, targeting, and positioning.

Cexecuting the marketing mix using the four Ps.

Dtaking any necessary corrective actions to correct deviations from the plan.

Eevaluating the performance of the marketing strategy using marketing metrics.

Show Suggested Answer

Suggested Answer: D

by Wayne at Jan 14, 2025, 01:24 AM

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Emile

11 days ago

Option C is about executing the marketing mix, which comes later in the process. The planning phase is more about strategy and setting the direction.

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Marti

14 days ago

I think option B is the correct answer. Segmentation, targeting, and positioning are key steps in the planning phase to identify the right opportunities.

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Chanel

16 days ago

The planning phase is all about defining the business's mission and vision, which is option A. This sets the foundation for the rest of the marketing plan.

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