AMA Exam PCM Topic 3 Question 90 Discussion

Actual exam question for AMA's PCM exam

Question #: 90
Topic #: 3

[All PCM Questions]

A Macy's manager designs the casual clothing department such that one of Macy's private label pairs of jeans, priced at $24.99, is positioned next to a national brand of jeans, such as Levis, priced at $39.99. What is the manager attempting to accomplish?

AEveryday low prices strategy

BOdd-even pricing strategy

CPrestige pricing strategy

DSpecial-event pricing strategy

EReference pricing strategy

Show Suggested Answer

Suggested Answer: C

by Delsie at Jun 22, 2024, 10:12 AM

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Kenneth

29 days ago

Reference pricing all the way! Although I'm curious if the Macy's jeans are actually any good. Maybe I should just splurge on the Levi's...

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Amber

18 days ago

A: I think the manager is using the reference pricing strategy.

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Jimmie

1 months ago

Hmm, reference pricing, of course. Although I do wonder if the manager gets a commission for selling more of the Macy's brand. Just sayin'.

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Christoper

1 months ago

I can't believe anyone would think this is anything other than reference pricing. It's so obvious!

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Izetta

12 days ago

A: I think the manager is using reference pricing.

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Lelia

2 months ago

Definitely the reference pricing strategy. They're trying to make the Macy's jeans look like a steal next to the Levi's.

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Jules

23 days ago

C: I always fall for that trick, thinking I'm getting a bargain!

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Xenia

1 months ago

B: Yeah, they want us to see the Macy's jeans as a great deal compared to the Levis.

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Marsha

1 months ago

A: I think it's definitely the reference pricing strategy.

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Johnathon

2 months ago

I'm not sure, but it could also be a special-event pricing strategy to attract customers with the lower price.

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Marya

2 months ago

The manager is using reference pricing to make the Macy's private label jeans seem like a better deal compared to the more expensive national brand. Smart move!

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Rebbecca

24 days ago

D: I agree, it makes me feel like I'm getting a great deal on the private label jeans.

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Emilio

2 months ago

C: It's definitely a smart strategy by the manager to use reference pricing.

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Sabra

2 months ago

B: Yeah, I always go for the cheaper option when I see them next to a more expensive brand.

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Devorah

2 months ago

A: Wow, these Macy's jeans are such a steal compared to the Levis!

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Wilda

2 months ago

I agree with Willetta, it's all about positioning the private label next to a higher-priced national brand to make the private label seem like a better deal.

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Willetta

2 months ago

I think the manager is trying to use the reference pricing strategy.

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