AMA Exam PCM Topic 2 Question 86 Discussion

Actual exam question for AMA's PCM exam

Question #: 86
Topic #: 2

[All PCM Questions]

BrewCraft Beer is a microbrewery that sells its beer at its own beer gardens in Central City. Though customers were initially unused to the concept of a beer garden, BrewCraft undertook a long-running social media campaign to popularize the concept. It also advertised the fact that all its ingredients were sources locally and sustainably. Which of the following would be considered the service that BrewCraft is selling customers?

AThe beer

BThe concept of a beer garden

CThe fact that its products are local and sustainably sourced

DThe experience customers have at BrewCraft beer gardens

EThe use of social media for its ad campaign

Show Suggested Answer

Suggested Answer: B

by Harris at Apr 28, 2024, 11:30 AM

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Leslie

10 days ago

I believe it's a combination of the beer, the concept of a beer garden, and the local/sustainable aspect.

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Nadine

13 days ago

I agree with Krystal, the atmosphere and experience at the beer garden is what they are selling.

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Krystal

16 days ago

I think the service is the experience customers have at BrewCraft beer gardens.

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Kandis

16 days ago

The correct answer is D. The experience customers have at BrewCraft beer gardens. The beer, concept of a beer garden, and local/sustainable sourcing are all important factors, but the overall experience is what BrewCraft is really selling to its customers.

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