AMA Exam PCM Topic 2 Question 86 Discussion

Actual exam question for AMA's PCM exam

Question #: 86
Topic #: 2

[All PCM Questions]

BrewCraft Beer is a microbrewery that sells its beer at its own beer gardens in Central City. Though customers were initially unused to the concept of a beer garden, BrewCraft undertook a long-running social media campaign to popularize the concept. It also advertised the fact that all its ingredients were sources locally and sustainably. Which of the following would be considered the service that BrewCraft is selling customers?

AThe beer

BThe concept of a beer garden

CThe fact that its products are local and sustainably sourced

DThe experience customers have at BrewCraft beer gardens

EThe use of social media for its ad campaign

Show Suggested Answer

Suggested Answer: B

by Harris at Apr 28, 2024, 11:30 AM

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Dong

1 months ago

Back in my day, we just had a good old-fashioned pub. These newfangled 'beer gardens' are all the rage, I suppose.

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Paris

1 months ago

Haha, I bet the social media campaign was a real 'hop'-py experience for them. But you're right, the overall experience is the real draw here.

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Malinda

10 days ago

A) The beer

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Whitney

2 months ago

Hmm, I was torn between B and D, but I think D makes the most sense. The beer garden atmosphere is a big part of what they're offering.

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Malinda

4 days ago

The social media campaign definitely helped spread the word about BrewCraft's beer gardens.

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Rolland

18 days ago

I think the fact that their ingredients are locally sourced is also a big selling point.

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Linette

29 days ago

I agree, the experience at the beer garden is a key part of what they offer.

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Murray

2 months ago

I was going to say the beer, but you're right. The whole experience of visiting the beer gardens is the key service they're providing.

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Keith

8 days ago

I was going to say the beer, but you're right. The whole experience of visiting the beer gardens is the key service they're providing.

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Joanna

9 days ago

E) The use of social media for its ad campaign

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Bernardine

12 days ago

D) The experience customers have at BrewCraft beer gardens

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Santos

16 days ago

C) The fact that its products are local and sustainably sourced

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Helene

23 days ago

B) The concept of a beer garden

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Elizabeth

1 months ago

A) The beer

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Leslie

2 months ago

I believe it's a combination of the beer, the concept of a beer garden, and the local/sustainable aspect.

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Nadine

2 months ago

I agree with Krystal, the atmosphere and experience at the beer garden is what they are selling.

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Krystal

2 months ago

I think the service is the experience customers have at BrewCraft beer gardens.

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Kandis

2 months ago

The correct answer is D. The experience customers have at BrewCraft beer gardens. The beer, concept of a beer garden, and local/sustainable sourcing are all important factors, but the overall experience is what BrewCraft is really selling to its customers.

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