AMA Exam PCM Topic 2 Question 100 Discussion

Actual exam question for AMA's PCM exam

Question #: 100
Topic #: 2

[All PCM Questions]

The second stage of the AIDA model is _____.

AIntention

BInterest

CIntroduction

DIMC

EInsistence

Show Suggested Answer

Suggested Answer: B

by Odelia at Sep 16, 2024, 08:45 AM

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Lonny

Wait, is it E) Insistence? I feel like the second stage is all about convincing the customer to take action. *scratches head*

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Teresita

8 days ago

Easy peasy, it's B) Interest. I remember learning this in my marketing class. The AIDA model is all about the customer journey.

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Junita

13 days ago

Hmm, I thought it was D) IMC. Isn't that the whole point of the AIDA model, to integrate the marketing communication strategy?

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Gracia

13 days ago

I'm not sure, but I think it's C) Introduction, to introduce the product or service to the audience.

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Carline

15 days ago

I agree with Francisca, because after grabbing attention, the next step is to generate interest.

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Ilona

15 days ago

B) Interest, of course! The AIDA model is all about capturing the consumer's attention and then building their interest.

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Francisca

20 days ago

I think the answer is B) Interest.

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