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AMA Exam PCM Topic 1 Question 73 Discussion

Actual exam question for AMA's PCM exam

Question #: 73
Topic #: 1

[All PCM Questions]

Mars Inc., a fashion brand, provides a free location-based app to its customers which requires them to share where they are, and what they are doing and when they're doing it. The company uses this app to build loyalty and these apps are known as _____ apps.

Asystemized

Bsnap

Cfashion

Dgamified

Eprice check

Show Suggested Answer

Suggested Answer: D

by Peggie at Aug 08, 2023, 11:03 PM

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Gerald

2 months ago

I'm going with A) systemized. Sounds like Mars Inc. is really organizing their customer data in a structured way with this app.

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Nohemi

1 months ago

Yeah, I agree. It sounds like a smart way for the company to keep track of their customers' preferences and behaviors.

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Ludivina

2 months ago

I think A) systemized makes sense. Mars Inc. is probably using the app to streamline their customer information.

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Germaine

2 months ago

Hmm, I'm not sure. Could it be B) snap? Those location-based apps that let you share what you're doing seem pretty 'snappy' to me.

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Kirk

2 months ago

I think the correct answer is D) gamified apps. These apps use game-like elements to engage customers and build loyalty.

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Melynda

2 months ago

Snap apps are also popular, they make sharing moments with friends quick and easy.

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Daren

2 months ago

I prefer using systemized apps, they help me stay organized and on track with my tasks.

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Elbert

2 months ago

I agree, gamified apps are a great way to keep customers engaged and coming back for more.

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Barrie

2 months ago

I think the correct answer is D) gamified apps. These apps use game-like elements to engage customers and build loyalty.

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Janine

3 months ago

I'm not sure, but I think it could also be A) systemized because it helps Mars Inc. organize customer data.

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Roosevelt

3 months ago

I agree with Pansy, the app is designed to make the experience more fun and engaging.

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Pansy

3 months ago

I think the answer is D) gamified.

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