AHIP Exam AHM-250 Topic 5 Question 78 Discussion

Actual exam question for AHIP's AHM-250 exam

Question #: 78
Topic #: 5

In order to generate exchanges with consumers, healthcare plan marketers use the four elements of the marketing mix: product, price, place (distribution), and

Asegmentation

Bpublicity

Cpromotion

Dplan design

Show Suggested Answer

Suggested Answer: A

by Tonette at Dec 11, 2023, 06:21 PM

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Leonora

1 months ago

Wait, did someone say 'plan design'? I think that's what my insurance plan does - it designs plans to confuse and bewilder the consumers. Gotta love those marketing tactics!

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Georgiana

3 days ago

I wish they would just make it simpler for us to understand.

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Katie

5 days ago

Yeah, they definitely use a lot of marketing tactics to make it seem more appealing.

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Florinda

6 days ago

I agree, insurance plans can be so confusing sometimes.

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Rosio

1 months ago

B) publicity? Not a chance. That's just a subset of the promotion element. This one's easy - C) promotion is the correct answer here.

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Galen

1 months ago

D) plan design? Really? That doesn't seem quite right. The marketing mix is all about the external factors, not the internal workings of the plan. C) promotion is the answer, for sure.

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Dacia

12 days ago

C) promotion is key to getting the word out about healthcare plans and attracting new customers.

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Kristal

14 days ago

B) publicity can also play a role in promoting healthcare plans, but it's not one of the four main elements of the marketing mix.

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Lina

23 days ago

A) segmentation is also an important element of the marketing mix. It helps target specific groups of consumers.

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Estrella

2 months ago

Ah, the age-old dilemma of the marketing mix! I'd have to say C) promotion is the way to go. Gotta keep those consumers engaged, you know?

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Kip

16 days ago

Publicity can help create awareness, but promotion is what drives action.

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Marta

19 days ago

Segmentation is also important to target the right audience for the healthcare plan.

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Cordelia

1 months ago

I agree, promotion is key to reaching and engaging with consumers.

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I think the correct answer is C) promotion. The four elements of the marketing mix are product, price, place, and promotion, which is used by healthcare plan marketers to reach and engage with consumers.

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Vincenza

9 days ago

Definitely, it helps in creating awareness and driving interest in healthcare plans.

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Martina

18 days ago

So, promotion is essential for reaching and engaging with consumers.

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Tesha

19 days ago

Yes, you are correct. Promotion is one of the elements of the marketing mix used by healthcare plan marketers.

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Eladia

1 months ago

I believe the answer is C) promotion.

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Magdalene

2 months ago

I'm not sure, but I think segmentation could also play a role in targeting specific consumer groups.

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Fausto

2 months ago

I agree with Chantell, promotion is crucial for engaging consumers.

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Chantell

2 months ago

I think the answer is C) promotion.

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AHIP Exam AHM-250 Topic 5 Question 78 Discussion

Contribute your Thoughts:

Leonora

Georgiana

Katie

Florinda

Rosio

Galen

Dacia

Kristal

Lina

Estrella

Kip

Marta

Cordelia

Sherman

Vincenza

Martina

Tesha

Eladia

Magdalene

Fausto

Chantell