Adobe Exam AD7-E601 Topic 2 Question 12 Discussion

Actual exam question for Adobe's AD7-E601 exam

Question #: 12
Topic #: 2

A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments already set up.

Segments

* Breakfast Eaters

* Lunch Eaters

* Dinner Eaters

* High-Value Dinners

Profile Attributes

* Favorite Location

* Favorite Breakfast Meal

* Favorite Lunch Meal

* Favorite Dinner Meal

* Last Purchase

How should the engineer create a segment to meet the customer's needs?

AFavorite Breakfast Meal is Nulll or Empty
AND

BFavorite Lunch Meal is NOT Null or Empty
OR
Favorite Dinner Meal is NOT Null or Empty

CMust Exist in Lunch Eaters
OR
Must Exist in Dinner Eaters

CMust Not Exist in Breakfast Eaters

DFavorite Breakfast Meal is Null or Empty

Show Suggested Answer

Suggested Answer: C, C

The correct answer is C because it matches the requirement given in the question. The engineer needs to create a segment that excludes customers who eat breakfast at their restaurants. The easiest way to do this is to use the existing segments and select ''Must Not Exist in Breakfast Eaters''. The other options do not exclude all breakfast eaters or are too complicated. Reference: https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segment-builder-guide.html?lang=en

by Elza at Nov 25, 2023, 07:06 PM

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