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Adobe AD0-E559 Exam Questions
- Topic 1: Demonstrate/apply the correct configuration to Engagement Programs/Identify CRM platforms with native Marketo synchronization
- Topic 2: Identify what happened to an asset using the Audit Trail/ Demonstrate the relevance of lead scoring in marketing and sales collaboration
- Topic 3: Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps/ Outline the key decision points in defining the lifecycle model
- Topic 4: Demonstrate how to set up a data management program/ Given a scenario, identify the best fit for using workspace and partitions
- Topic 5: Explain the process to perform a quality check on any Marketo program/ Illustrate the benefits of the folder structure and naming conventions
- Topic 6: Given a scenario, locate where information is referenced/ Summarize the utility of Webhooks in Marketo and how they are used
- Topic 7: Identify and apply the appropriate use of the PMCF/ Given a scenario, be able to investigate and assign the appropriate acquisition program
- Topic 8: Interpret the relationship between programs, channels, tags and period cost/ Explain the benefits of Global Assets and how to use them
- Topic 9: Identify where a program or asset has been referenced with ‘Used By’/ Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
- Topic 10: Given an outcome of a campaign, determine how to set up a program to provide the best reporting/ Give examples of usage for different types of tokens
Free Adobe AD0-E559 Exam Actual Questions
Note: Premium Questions for AD0-E559 were last updated On Apr. 24, 2025 (see below)
An Adobe Marketo Engage instance has the following folders set up under Marketing Activities:
In the My Tokens tab of the 02 Marketing Programs folder, several tokens have been set up:
Why have these tokens been set up in this folder?
An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities.
According to best practices, what is a reason for creating a form in Design Studio?
Keeghan has created, tested, and validated a new webhook for his team to use. A user then created a smart campaign in Marketing Activities to call this webhook for all members of a global List in the Database. The smart campaigns Status tab now shows "Completed (100 leads qualified)'. But when the user looks at the Results tab, he sees the Call Webhook action failed for all members of the global list.
Why did the webhook fail?
An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.
What is a reason for this data value change?
A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage.
Which steps always need to be completed in order to accomplish this?
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