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Adobe AD0-E406 Exam Questions
- Topic 1: Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer/ Analyze a test hypothesis based on a given scenario and identify aspects of a valid hypothesis
- Topic 2: Apply procedures to manage experiences within an experience composer/ Prioritize test ideas based on business needs, level of effort, and potential for lift
- Topic 3: Determine the winning variation based on the observed lift, confidence levels and business objectives/ Based on the Adobe Sample Size Calculator, determine how variables impact the activity
- Topic 4: Determine the appropriate analytics reporting sources (i.e., Target or Adobe Analytics)/ Identify opportunities for optimization based on business KPIs and data analysis
- Topic 5: Understand how Automated Personalization Summary reports differ from other reports/ Construct test hypotheses based on a given scenario and identify hypotheses elements
- Topic 6: Define and evaluate report settings to help set the elements that appear in a report/ Determine KPI-based primary and secondary success metrics
- Topic 7: Apply procedures to manage Activities and Audiences within Target/ Evaluate and identify common problems associated with A/B testing and how to avoid them
- Topic 8: Describe the workflow that applies to creating Target Activities/ Identify business KPIs and successfully translate these into optimization goals given key business requirements
- Topic 9: Apply procedures to create an experience using Form-Based Composer/ Use browser debugging tools (including Experience Cloud Debugger) to verify implementation
Free Adobe AD0-E406 Exam Actual Questions
Note: Premium Questions for AD0-E406 were last updated On Jun. 28, 2025 (see below)
A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance Indicators (KPI) and is now considering using Adobe Target to report on activities.
In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as the reporting source for Target activities? (Choose two.)
A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration?
An A/B test has been running on a page with very high traffic for longer than the estimated duration as previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for the Experience B is very small, at just 0.6%.
What can be concluded for the test?
When testing an XT Activity with experiences targeted to 'US Visitors'. "Canada Visitors'', and "All Visitors", the following occurs:
The Adobe Target Business Practitioner always qualifies for the "All Visitors' Experience but is expecting to see the "US Visitors" Experience.
What might be causing this behavior? (Choose two.)
As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?
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