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Adobe AD0-E208 Exam Questions
- Topic 1: Analyze report data to summarize and draw conclusions/ Apply the process to configure Classification Importer and Rule Builder
- Topic 2: Compare fallout and flow visualization and appropriate variable types for reporting/ Apply the process to share segments with others in the organization
- Topic 3: Apply the process to schedule Projects and Data Warehouse/ Analyze data to answer business questions and recommend new optimization hypotheses
- Topic 4: Consider the advantages of using a reporting tool based on a given scenario/ Interpret Solution Design Reference (SDR) to determine what data is available in reports
- Topic 5: Analyze reports and identify data quality issues/ Apply the process to configure a virtual report suite based upon an existing segment
- Topic 6: Apply the process to create, configure, and use mobile scorecards/ Apply the process to generate calculated and/or segmented metrics
- Topic 7: Given a scenario, determine the appropriate item to use/ Determine how to bring data in and out of Adobe Analytics
- Topic 8: General Tool Knowledge and Troubleshooting/ Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
- Topic 9: Investigate outliers and anomalies in reports/ Define different types of dimensions and parameters existing in Adobe Analytics
- Topic 10: Determine how to develop and configure segments/ Apply the process to create a visualization/ Apply segments to Projects and Components
Free Adobe AD0-E208 Exam Actual Questions
Note: Premium Questions for AD0-E208 were last updated On Jun. 19, 2025 (see below)
A UI/UX manager is concerned that a recent change in the design of a landing page may be confusing to visitors.
Which two variables would be used to evaluate the impact of the design change on site traffic to that landing page? (Choose two.)
Bounce rate and time spent on page are two metrics that can indicate how engaging and user-friendly a landing page is. A high bounce rate means that visitors are leaving the site after viewing only one page, which may suggest that the page is not relevant or appealing to them. A low time spent on page means that visitors are not spending enough time to explore the content or take action on the page, which may also imply that the page is confusing or uninteresting.
References: https://experienceleague.adobe.com/docs/analytics/components/metrics/bounce-rate.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/time-spent.html?lang=en
Refer to the exhibit.
Analyzing results from multinational e-commerce, a data analyst realizes much of the product view results and orders are being mapped to an "Unspecified" department name.
What is the probable cause?
Product Department is a classification of product data that can be used to group products into meaningful categories. If some products are showing up as ''Unspecified'' in the report, it means that they are not correctly classified or updated in the classification file.
References: https://experienceleague.adobe.com/docs/analytics/components/classifications/classifications-overview.html?lang=en
In the Solution Design Reference document, variable 'Product Category" is assigned to "eVar4" and is set on a product page with value "Shoes". It is then not recorded in the shopping cart page, the "Order summary" page, or the "Order completion" pages.
The variable is configured like this:
If we count the number of orders per product category in a report, which value receives one order after one visitor completes a purchase from that Product page?
Since eVar4 is set to expire after purchase event, the value ''Shoes'' will be persisted throughout the visit until the order is completed. Therefore, the report will show one order for product category ''Shoes''.
References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#expiration
In the Solution Design Reference document, variable 'Product Category" is assigned to "eVar4" and is set on a product page with value "Shoes". It is then not recorded in the shopping cart page, the "Order summary" page, or the "Order completion" pages.
The variable is configured like this:
If we count the number of orders per product category in a report, which value receives one order after one visitor completes a purchase from that Product page?
Since eVar4 is set to expire after purchase event, the value ''Shoes'' will be persisted throughout the visit until the order is completed. Therefore, the report will show one order for product category ''Shoes''.
References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#expiration
The Product team wants to upload product pricing data from an offline database to the Transaction ID in Adobe Analytics.
Which data import tool should be used for this task?
The data import tool that should be used for this task is Data Sources. Data Sources is a feature that allows you to upload offline data from external sources and match it with online data in Adobe Analytics. It can also support transaction ID as a key variable to join offline and online data.
References: https://experienceleague.adobe.com/docs/analytics/import/data-sources/data-sources-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/import/data-sources/data-sources-overview.html?lang=en#data-sources-types
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