Adobe Exam AD0-E602 Topic 1 Question 8 Discussion

Actual exam question for Adobe's AD0-E602 exam

Question #: 8
Topic #: 1

Before using Adobe Real-Time CDR a telecommunications company was directly uploading a segment of likely-to-churn customers from SalesForce Marketing Cloud into Facebook for its social campaigns every 7 days. Now, the company can stream this data into RTCDP for segmentation and share with the Facebook connector in near real-time.

Which two metrics can be tracked to calculate the value of RTCDP for this customer? (Choose two.)

ACPM

BTime-to-market

CCPA

DAOV

Show Suggested Answer

Suggested Answer: A

According to the Adobe documentation, primary identity is an identity that must be set in a schema in order to use it in Real-Time Customer Profile. Primary identity is an identity that uniquely identifies each profile within a dataset and across datasets within a tenant. Primary identity can be either predefined or custom, but it must have cardinality of one-to-one or many-to-one. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/identity-service/schema.html?lang=en#primary-identity

by Denise at Aug 09, 2023, 02:19 PM

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Silvana

5 days ago

Wait, did they just say 'likely-to-churn'? I feel personally attacked. Anyway, my money's on B and C. Gotta love that time-to-market and CPA, am I right?

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Kendra

8 days ago

Finally, a question that doesn't make me feel like I'm back in high school math class. I'm going with A and D, because who doesn't love a good CPM and AOV calculation?

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