Adobe Exam AD0-E602 Topic 1 Question 27 Discussion

Actual exam question for Adobe's AD0-E602 exam

Question #: 27
Topic #: 1

A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign.

Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)

ACreate multiple segments which OR each age group attribute with athletic shoe purchaser events

BDivide the size of each age group segment into the total sum of all purchaser events to get percentage splits for analysis

CDivide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

DCreate multiple segments which AND each age group attribute with athletic shoe purchaser events

Show Suggested Answer

Suggested Answer: C

The explanation for why the segment size which includes both forms is 12,000 is that 3,000 people filled out both form 1 and form 2. This can be derived from the following formula:

Segment size of form 1 OR form 2 = Segment size of form 1 + Segment size of form 2 - Segment size of form 1 AND form 2

Plugging in the given numbers, we get:

12,000 = 5,000 + 10,000 - Segment size of form 1 AND form 2

Solving for Segment size of form 1 AND form 2, we get:

Segment size of form 1 AND form 2 = 3,000

by Karl at Jul 07, 2024, 05:26 PM

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Arletta

9 days ago

This question is giving me flashbacks to my high school math class. Time to dust off those data analysis skills and see which options make the most sense.

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Michael

14 days ago

Exactly! That way they can get the percentage splits for analysis and target the right age group in their marketing campaign.

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Shayne

17 days ago

Yes, that makes sense. And they should divide the size of each age group segment by the total athletic shoe purchaser events.

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25 days ago

I think the retailer should create multiple segments for each age group.

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