Adobe Exam AD0-E602 Topic 1 Question 27 Discussion

Actual exam question for Adobe's AD0-E602 exam

Question #: 27
Topic #: 1

A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign.

Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)

ACreate multiple segments which OR each age group attribute with athletic shoe purchaser events

BDivide the size of each age group segment into the total sum of all purchaser events to get percentage splits for analysis

CDivide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

DCreate multiple segments which AND each age group attribute with athletic shoe purchaser events

Show Suggested Answer

Suggested Answer: C

The explanation for why the segment size which includes both forms is 12,000 is that 3,000 people filled out both form 1 and form 2. This can be derived from the following formula:

Segment size of form 1 OR form 2 = Segment size of form 1 + Segment size of form 2 - Segment size of form 1 AND form 2

Plugging in the given numbers, we get:

12,000 = 5,000 + 10,000 - Segment size of form 1 AND form 2

Solving for Segment size of form 1 AND form 2, we get:

Segment size of form 1 AND form 2 = 3,000

by Karl at Jul 07, 2024, 05:26 PM

Limited Time Offer

25%

Off

Get Premium AD0-E602 Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Cordelia

1 months ago

I bet the retailer is hoping to discover that their customers are all secretly superheroes who need athletic shoes to fight crime. That would be a pretty cool marketing angle.

upvoted 0 times

Karol

2 days ago

C: I bet that would be a unique marketing angle!

upvoted 0 times

...

Jaclyn

5 days ago

B: Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

upvoted 0 times

...

Flo

16 days ago

A: Create multiple segments which OR each age group attribute with athletic shoe purchaser events

upvoted 0 times

...

Cordelia

1 months ago

I wonder if the retailer is trying to figure out if their customers are actually a bunch of centipedes in disguise. That would certainly change their marketing strategy!

upvoted 0 times

Rolf

5 days ago

C: I don't think the retailer is dealing with centipedes, just trying to analyze their customer demographics

upvoted 0 times

...

Josephine

15 days ago

B: Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

upvoted 0 times

...

Alex

18 days ago

A: Create multiple segments which OR each age group attribute with athletic shoe purchaser events

upvoted 0 times

...

Arletta

2 months ago

This question is giving me flashbacks to my high school math class. Time to dust off those data analysis skills and see which options make the most sense.

upvoted 0 times

Samira

19 days ago

B) Divide the size of each age group segment into the total sum of all purchaser events to get percentage splits for analysis

upvoted 0 times

...

Karina

20 days ago

I think those two steps would be the most helpful in analyzing the age groups for the shoe segment.

upvoted 0 times

...

Denny

2 months ago

C) Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

upvoted 0 times

...

Ronald

2 months ago

A) Create multiple segments which OR each age group attribute with athletic shoe purchaser events

upvoted 0 times

...

Michael

2 months ago

Exactly! That way they can get the percentage splits for analysis and target the right age group in their marketing campaign.

upvoted 0 times

...

Shayne

2 months ago

Yes, that makes sense. And they should divide the size of each age group segment by the total athletic shoe purchaser events.

upvoted 0 times

...

Silva

2 months ago

Ah, the age-old question of how to analyze shoe purchasing data. I hope the answer isn't something like 'divide the number of shoes by the number of feet' or 'create a segment for each individual shoe.'

upvoted 0 times

Selene

26 days ago

D: Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

upvoted 0 times

...

Nadine

1 months ago

B: Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

upvoted 0 times

...

Lakeesha

1 months ago

C: Create multiple segments which OR each age group attribute with athletic shoe purchaser events

upvoted 0 times

...

Daniel

2 months ago

A: Create multiple segments which OR each age group attribute with athletic shoe purchaser events

upvoted 0 times

...

Macy

2 months ago

B: Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

upvoted 0 times

...

Milly

2 months ago

A: Create multiple segments which OR each age group attribute with athletic shoe purchaser events

upvoted 0 times

...

Michael

2 months ago

I think the retailer should create multiple segments for each age group.

upvoted 0 times

...

Felicitas

2 months ago

Exactly! That way they can get the percentage splits for analysis and target the right age group in their marketing campaign.

upvoted 0 times

...

Antonio

2 months ago

Alright, time to put on my analytical hat. I'm pretty sure I need to create segments and then do some math to get the percentage splits. Now, which combination of steps is the right one?

upvoted 0 times

...

Twanna

2 months ago

Okay, let's think this through. I'm guessing the answer involves segmenting the data and then analyzing the percentages. Hmm, let's see what the options say...

upvoted 0 times

...

Hubert

2 months ago

Yes, that makes sense. And they should divide the size of each age group segment by the total sum of athletic shoe purchaser events.

upvoted 0 times

...

Felicitas

3 months ago

I think the retailer should create multiple segments for each age group.

upvoted 0 times

...