Adobe Exam AD0-E559 Topic 8 Question 30 Discussion

Actual exam question for Adobe's AD0-E559 exam

Question #: 30
Topic #: 8

An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.

What is a best practice when creating a scoring model?

AAsk the marketing team to provide the characteristics they think should be included.

BLook at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.

CImport a best practice lead scoring program template from the Adobe Marketo Engage program library.

Show Suggested Answer

Suggested Answer: B, C

Two places to troubleshoot are to check to see if the smart campaign handling the registration has any members and to check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status. These checks will help Aya determine if there is any issue with her smart campaign logic or her program membership settings that prevented her from receiving the confirmation email.Checking if the confirmation email has the correct token or if the smart campaign is set to run every time or run once will not help Aya troubleshoot this issue, as they do not affect whether she receives the confirmation email or not.

by Daren at Aug 08, 2024, 12:05 AM

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Carmen

16 days ago

I believe looking at previous wins or gathering sales feedback is also important to identify shared characteristics.

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Valentin

16 days ago

Option C sounds tempting, but I'd rather build a custom model that's tailored to my business. Best practice templates can be a good starting point, but they may not fit my specific needs.

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Floyd

18 days ago

I agree with Alease, getting input from the marketing team is crucial.

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Sarina

18 days ago

I think option B is the way to go. Looking at previous wins and getting feedback from sales is key to understanding what really makes a lead promising.

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Alease

27 days ago

I think the best practice is to ask the marketing team for input.

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