Adobe Exam AD0-E559 Topic 10 Question 38 Discussion

Actual exam question for Adobe's AD0-E559 exam

Question #: 38
Topic #: 10

David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.

What two fields would David use for this purpose? (Choose two.)

ARegistration Source Type

BPerson Source

CAcquisition Program

DOriginal Source Type

Show Suggested Answer

Suggested Answer: A

The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test.The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance

by Sabina at Oct 20, 2024, 01:42 PM

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Rosendo

13 days ago

I'd go with A) Registration Source Type and D) Original Source Type. These system-managed fields should give David a high-level view of the lead sources without relying on any potentially problematic smart campaign logic.

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