Adobe Exam AD0-E555 Topic 3 Question 28 Discussion

Actual exam question for Adobe's AD0-E555 exam

Question #: 28
Topic #: 3

A marketer is reviewing a Default Program with a channel of Telemarketing. In the Results section of the program Summary tab, there is a line which reads "Success: 52."

What does this value represent?

A52 people have been called by telemarketing agents and became members of this program.

B52 people have been assigned a status marked as Success for this channel.

CThe Engagement Score of this program is 52

Show Suggested Answer

Suggested Answer: A

In Marketo Smart Campaigns, triggers and filters work with an OR/AND relationship:

Triggers (Orange):Triggers watch for specific actions or changes in lead data. Ifanyof the triggers you define are met, the lead becomes eligible for the Smart Campaign's actions. Triggers operate on anORbasis.

Filters (Green):Filters further refine the audience by applying additional criteria. The lead must meet the filter criteriaANDhave been activated by at least one trigger. Filters operate on anANDbasis.

Example:

Smart Campaign:

Triggers:

Fills out Form A

Visits Pricing Page

Filters:

Job Title = 'Director'

Country = 'United States'

In this example, a lead will qualify for the Smart Campaign if they:

Fill out Form AORVisit the Pricing PageANDTheir job title is DirectorANDthey are located in the United States.

by Doug at Jan 14, 2025, 06:03 AM

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Coral

2 months ago

Ah, the elusive 'Success' metric. I bet the marketers are high-fiving each other over that one. Gotta love those juicy numbers, am I right?

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Rolf

4 days ago

C) The Engagement Score of this program is 52

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Angelica

13 days ago

A) 52 people have been called by telemarketing agents and became members of this program.

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Lawrence

15 days ago

B) 52 people have been assigned a status marked as Success for this channel.

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Earlean

18 days ago

A) 52 people have been called by telemarketing agents and became members of this program.

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Jimmie

2 months ago

Haha, 'Success: 52' - sounds like a pretty successful telemarketing campaign to me! Now if only I could get that many people to pick up my calls.

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Lavonda

2 months ago

Ah, I see. The 'Success' value must be the number of people who were successfully enrolled or converted via the Telemarketing channel. Easy peasy.

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Angelyn

1 months ago

B) 52 people have been assigned a status marked as Success for this channel.

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Kanisha

1 months ago

A) 52 people have been called by telemarketing agents and became members of this program.

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Rachael

2 months ago

I'm not sure, but I think the value could be the Engagement Score of this program.

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Clorinda

2 months ago

Hmm, 52 people marked as 'Success' for the Telemarketing channel? I'm guessing that's the number of successful signups or conversions through that channel. Seems pretty straightforward to me.

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