Adobe Exam AD0-E406 Topic 7 Question 56 Discussion

Actual exam question for Adobe's AD0-E406 exam

Question #: 56
Topic #: 7

The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.

The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.

The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.

The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.

What should be the goal of the A/B test on the main website?

AIncrease Revenue Per Visitor (RPV).

BIncrease 'SALE' link clicks.

CIncrease Thank You pages visited.

Show Suggested Answer

Suggested Answer: C

by Vi at Apr 22, 2024, 12:20 PM

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Alpha

2 days ago

Hold up, what about increasing Revenue Per Visitor (RPV)? Isn't that the ultimate goal here? I mean, who cares about clicks if it doesn't translate to more revenue, right? *winks*

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Margot

7 days ago

Hmm, I'm not so sure. Increasing Thank You pages visited seems like a better metric to track. That would show if the new link is actually leading to more sales of the discontinued products.

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28 days ago

I think the goal should be to increase 'SALE' link clicks.

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