Adobe Exam AD0-E406 Topic 7 Question 41 Discussion

Actual exam question for Adobe's AD0-E406 exam

Question #: 41
Topic #: 7

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

Aso that 'Conversion Rate of Alternative' can be estimated pre-test

Bbecause it is not possible to change your primary goal after the test has started

Cso that 'days to complete test' can be estimated pre-test

Dto minimize risk of biased metric selection

Show Suggested Answer

Suggested Answer: A

by Elouise at May 26, 2023, 03:02 PM

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Skye

29 days ago

Wait, you mean I can't just pick the metrics that make me look the best? Dang, there goes my plan for world domination through A/B testing...

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Della

1 months ago

Hmm, I'd say A and D. Estimating pre-test metrics is key, and you don't want to be caught fudging the numbers later. That's just cheating!

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Salina

2 days ago

Definitely, you don't want to risk biased metric selection.

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Latrice

15 days ago

I agree, estimating pre-test metrics is crucial for accurate results.

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Pete

1 months ago

This is easy, man. B and D are the correct answers. You can't change your goals midway, and you gotta keep those metrics unbiased.

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Melvin

4 days ago

D) to minimize risk of biased metric selection

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Jessenia

5 days ago

B) because it is not possible to change your primary goal after the test has started

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Emerson

13 days ago

A) so that 'Conversion Rate of Alternative' can be estimated pre-test

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Layla

2 months ago

A and D, for sure. Estimating conversion rates and minimizing bias are crucial for a valid test.

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Leandro

19 days ago

A and D, for sure. Estimating conversion rates and minimizing bias are crucial for a valid test.

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Nakita

23 days ago

D) to minimize risk of biased metric selection

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Kaycee

1 months ago

A) so that 'Conversion Rate of Alternative' can be estimated pre-test

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Royce

2 months ago

But what if we need to adjust our goals during the test? Wouldn't that be a valid reason to choose or adjust after activation?

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Desire

2 months ago

I agree with Jaclyn. It's important to set clear goals before starting the test.

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Jaclyn

2 months ago

I think primary and secondary success metrics should be determined pre-test to avoid biased metric selection.

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Janey

2 months ago

Definitely D. Choosing metrics after the test starts is a big no-no. You want to avoid any risk of bias in your results.

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Silva

1 months ago

B) because it is not possible to change your primary goal after the test has started

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Josephine

1 months ago

Absolutely, bias can greatly impact the results of the test.

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Pilar

2 months ago

A) so that 'Conversion Rate of Alternative' can be estimated pre-test

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Magnolia

2 months ago

D) to minimize risk of biased metric selection

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Pete

2 months ago

B) because it is not possible to change your primary goal after the test has started

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Pamella

2 months ago

A) so that 'Conversion Rate of Alternative' can be estimated pre-test

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Krissy

2 months ago

But what if we need to adjust our goals during the test? Wouldn't that be a valid reason to choose or adjust after activation?

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Kaycee

3 months ago

I agree with Sharita. It's important to set clear goals before starting the test.

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Sharita

3 months ago

I think primary and secondary success metrics should be determined pre-test to avoid biased metric selection.

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