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Adobe Exam AD0-E327 Topic 9 Question 32 Discussion
Topic #: 9
Following the first deployment of the client's news bulletin, the email was sent to brand advocates who had opted in. The Marketing team wants to visualize the peak period of reactivity.
Which out-of-the-box delivery report would a business practitioner recommend?
The 'Delivery Throughput' report is used to visualize the distribution of actions (like opens and clicks) over time, providing insight into the reactivity of recipients following the delivery of a campaign. It can be used to observe the peak periods when recipients are most active in interacting with an email, thus indicating the peak period of reactivity. This information is valuable to marketing teams who want to understand recipient engagement trends and optimize send times. Reference: The Delivery Throughput report is a standard part of campaign reporting in Adobe Campaign Classic, offering temporal insights into delivery interactions.
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