Offering compelling content is a given, but reducing the frequency of deliveries? That's like trying to lose weight by eating less broccoli and more cake. Hmm, maybe the Business Practitioner is onto something there.
Compelling content, double opt-in, and reducing frequency - that's a solid trio. Although, I have to wonder if the Business Practitioner is also considering a subscription loyalty program that includes free pizza Fridays. Just a thought.
Double opt-in process is a smart move to ensure subscribers are truly engaged. Removing the unsubscribe link, though? That's just asking for a lawsuit, or at least a very angry inbox.
Offering compelling content is a no-brainer, but reducing the frequency of deliveries? That's like trying to win back my ex by showing up less often. Not a great strategy in my opinion.
Frank
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