Adobe Exam AD0-E307 Topic 2 Question 56 Discussion

Actual exam question for Adobe's AD0-E307 exam

Question #: 56
Topic #: 2

A campaign business practitioner needs to build an A/B test email campaign for two different promotions. By the theme that generates the most website visits, which email metric indicates the winning promotion theme?

AHighest Click through rate

BLowest unsubscribe rate

CHighest open rate

DLowest activity rate

Show Suggested Answer

Suggested Answer: B

by Lili at Mar 23, 2025, 05:40 AM

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Junita

1 months ago

Gotta love these A/B test questions - it's like a Choose Your Own Adventure, but with more spreadsheets and less fun!

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Angella

8 days ago

B) Lowest unsubscribe rate

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Olive

9 days ago

C) Highest open rate

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Stephaine

19 days ago

A) Highest Click through rate

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Naomi

1 months ago

Lowest activity rate? What is this, a participation trophy? I want to know which theme is lighting a fire under my audience's, well, you know...

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Isabelle

12 days ago

C: Lowest unsubscribe rate

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Jade

17 days ago

B: Highest Click through rate

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Ernie

18 days ago

A: Highest open rate

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Leontine

2 months ago

Highest click-through rate, for sure! That's the whole point of an A/B test - to see which promotion gets people to actually take action. I'm not interested in just opening emails, I want conversions!

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Dorethea

18 days ago

Kaitlyn: Exactly, we want to see which promotion is actually getting people to engage.

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Kaitlyn

24 days ago

User 2: Definitely, that's the metric that shows which promotion is driving action.

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Barbra

1 months ago

User 1: I agree, highest click-through rate is key for measuring success.

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Sage

2 months ago

Lowest unsubscribe rate? That's a bit sneaky, isn't it? I'd rather see my audience genuinely engaged than just stuck around because they can't be bothered to unsubscribe.

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Dan

29 days ago

B: I agree, it shows that people are interested in the content of the email.

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Antione

1 months ago

A: I think the highest open rate would indicate the winning promotion theme.

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Rupert

2 months ago

I think the lowest unsubscribe rate is the most important metric to determine the winning promotion theme.

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Casandra

2 months ago

I disagree, I believe it's the highest click through rate that indicates the winning promotion theme.

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Maddie

2 months ago

Hmm, the highest open rate would be the best indicator for the winning promotion theme. I mean, who cares about clicks if no one's even opening the emails, right?

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