Adobe Exam AD0-E208 Topic 6 Question 22 Discussion

Actual exam question for Adobe's AD0-E208 exam

Question #: 22
Topic #: 6

A UI/UX manager is concerned that a recent change in the design of a landing page may be confusing to visitors.

Which two variables would be used to evaluate the impact of the design change on site traffic to that landing page? (Choose two.)

ABounce Rate

BTime Spent on Page

CVisitors

DEntries

Show Suggested Answer

Suggested Answer: C

The statement that explains the possible behavior of the data is that this happens when a user comes to a site for the first time and makes a purchase without firing eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as ''NONE''. This means that eVar1 was not set on any page or hit during the visit where the order occurred, so there is no way to associate the order with any value of eVar1. The other statements are not correct explanations of why None, Unspecified, Other, or Unknown may appear in various reports.

References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#unspecified-values

by Billye at Apr 27, 2024, 07:03 PM

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15 days ago

Hmm, I think bounce rate and time spent on page would be the most relevant metrics to evaluate the impact. The page design change is likely aimed at improving engagement, so those two metrics should give a good indication of how it's performing.

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