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Adobe Exam AD0-E208 Topic 10 Question 48 Discussion
Topic #: 10
A UI/UX manager is concerned that a recent change in the design of a landing page may be confusing to visitors.
Which two variables would be used to evaluate the impact of the design change on site traffic to that landing page? (Choose two.)
Bounce rate and time spent on page are two metrics that can indicate how engaging and user-friendly a landing page is. A high bounce rate means that visitors are leaving the site after viewing only one page, which may suggest that the page is not relevant or appealing to them. A low time spent on page means that visitors are not spending enough time to explore the content or take action on the page, which may also imply that the page is confusing or uninteresting.
References: https://experienceleague.adobe.com/docs/analytics/components/metrics/bounce-rate.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/time-spent.html?lang=en
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