Adobe Exam AD0-E207 Topic 1 Question 8 Discussion

Actual exam question for Adobe's AD0-E207 exam

Question #: 8
Topic #: 1

[All AD0-E207 Questions]

A company is using Segment IQ to compare mobile and desktop traffic.

The metrics of interest to them are as follows:

* Page Views/Visitors

* Searches/Visitors

* Carts/Visitors

* Cart Additions/Visitors

* Revenue/Visitors

The differential score when comparing each metric with each segment is high at 0.9 or greater. What does this differential score indicate?

AThere is high statistical significance difference between these metrics and the 2 segments.

BMobile traffic is more valuable.

CDesktop traffic is more valuable.

DThere is no statistical significance difference between these metrics and the 2 segments.

Show Suggested Answer

Suggested Answer: A

Segment IQ in Adobe Analytics is used to compare different segments of traffic to determine the statistical significance of differences between metrics. A high differential score of 0.9 or greater indicates a high statistical significance difference between the metrics of the two segments. This means that the differences observed in metrics like Page Views/Visitors, Searches/Visitors, Carts/Visitors, Cart Additions/Visitors, and Revenue/Visitors are not due to random chance but are significant and meaningful.

by Dion at Aug 05, 2024, 07:27 AM

Limited Time Offer

25%

Off

Get Premium AD0-E207 Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Nelida

10 months ago

I think I will go with option B) since mobile traffic seems to be more valuable based on the high score.

upvoted 0 times

...

Serita

10 months ago

I believe that option A) is the correct answer then, as there is a statistical significance difference.

upvoted 0 times

...

Therese

11 months ago

Hmm, this question is a piece of cake. The answer is obviously A. Though I do wonder, how high do you have to score to get a perfect 1.0 on the differential scale? Maybe that means you're a superhuman data analyst.

upvoted 0 times

...

11 months ago

A differential score of 0.9 or greater definitely indicates a high statistical significance difference between the metrics and the two segments. This is a clear-cut answer.

upvoted 0 times